If you’ve been waiting for an elf to do something with your hair, your wish has officially come true. The brand, beloved for making prestige-quality beauty shockingly accessible, has announced the launch of Elf Hair. It’s a debut collection of six products that promises to bring the same value-driven ethos that has captivated millions of makeup and skincare fans directly to your shower shelf and styling routine.
This collection was created in direct response to requests from the elf community. According to the brand, 77% of its community has already indicated an intention to purchase hair care products. Elf launched two limited edition hair styling products earlier this year to test the waters: the Power Grip Styling Wand and the Power Grip Hair Gel + Brush Bundle. Consumers fell in love with it, paving the way for more powerful hair care lines.
“Our communities not only influence what we do, they help shape it,” Elf Brands President Cory Marchisotto said in a press release. “Elf Hair is a natural next step and is rooted in our belief that the best of beauty should be accessible to all eyes, lips, face and hair.”
The line will first be available in the TikTok Shop on June 16th, followed by Target’s site and elfhaircare.com on June 24th, with the line being available at all Target stores in the US by July 5th.
Introducing the collection
The debut lineup features six products, and in true Elf fashion, none cost more than $10. Gloss Mode Treatment Oil ($10) is a glossy styling oil clinically proven to reduce hair breakage by 88%, protect from heat up to 450°F, and leave hair silky soft with a vanilla scent. For those who struggle with frizz, Humidity Hero Anti-Frizz Styling Spray ($9) offers a heat-activated solution that blocks moisture and leaves a smooth finish.
The 3-in-Wonder Magic Styling Cream ($9) does triple duty: priming breakouts, defining curls, and providing flexible hold, while its companion, the 3-in-Wonder Magic Styling Cream Wand ($6), makes touch-ups easy on the go. Rounding out the lineup is a hydrating cleansing and conditioning duo. Never Thirsty Moisturizing Shampoo and Conditioner ($9 each). Both are formulated to moisturize your hair without weighing it down.
