Celebrity fragrance efforts are nothing new. For many years, the fragrance world has served as an entry point for A-listers to try their beauty, but today’s celebrities’ fragrances are far more complicated and higher than simply hitting a name on a bottle. Today, celebrity scents combine subtle brand references with dimensionally fragrance profiles and luxurious packaging to suit perfume-skilled fragrances.
Leading the charge in today’s world of celebrity fragrances is nothing but Billy Eilish. The 23-year-old “What I Made” singer began fostering her own perfume world in 2021, and later developed three award-winning fragrances, Skus. Today, her fourth fragrance, your turn, the very long-awaited release of the store. First off, everything you need to know about new releases.
Billie Eilish launches “Your Turn.”
Irish’s fourth fragrance brainchild, Your Turn ($90) will solidify singers as the world leader in high quality celebrity fragrances. Boasting a diverse, unisex, bisexual, concrete scent profile, your turn was created with the aim of creating a memory-based connection to the scent with each use. The sensual fragrance begins with a top note of enthusiastic bergamot peels, cardamom pods and fresh inger, followed by a splash of velvet peach skin, nightblooming jasmine and coconut water. Sustainably sourced upcycled silver bamboober.
“I’ve always been very passionate about scents and I love the process of developing new things,” Eilish said in a press release for the new product. turn. “The package of your turn comes off from the typical bust-shaped bottle of Eilish, instead refers to the love of the dice and features a reflective, colour finish that makes the scent a perfect vanity centerpiece That’s what I mean.
“Creating a turn with Billy was a journey of discovery,” explains Frank Voelkl’s Principal Perfumer, Principal of Firmenich. It is a scent that reflects Billy’s vision of personality and uniqueness. “Your turn will be available at Billieeeilishfragrances.com and will be available this spring on the Ulta store.
