If you’ve ever wondered what really lies within a beauty enthusiast’s skincare routine, we have the answer. We looked into over 400 Newbeauty Readers* to find out which ingredients we swear, which ingredients we tried, and what ingredients we were planning to add to our regimen.
I tried + true
Some ingredients have clearly won their place in the Skincare Hall of Fame. Vitamin C tops the list, with nearly 89% of respondents saying they have used it in the past. Hyaluronic acid is not that late at 87%, and retinol is one-third at 82%.
Collagen (79%), peptides (69%) and niacinamide (62%) are also highly visible, demonstrating that hydration, stiffness and brightness are top priorities. Exfoliating agents such as salicylic acid (65%) and glycolic acid (64%) are also well represented. Also, growth factors (28%) and CBD (38%) are less common, but are clearly on the radar. Of course, SPF is a classic, with 83% of readers saying they’ve used it in the past.
Rotating
Current routines show a strong preference for hydration and protection. Hyaluronic acid is currently the most used ingredient, with 71% of respondents in their daily lineup. SPF is just behind 73.5%, followed by 70% retinol and vitamin C 67%. Collagen (60%) and peptides (47%) are still strong, but niacinamide (39%), glycolic acid (35%), ceramide (34%) and salicylic acid (30%) conclude the list. CBD is currently used by only 10% of respondents, suggesting it is a more niche than mainstream.
On the radar
Looking ahead, readers are most excited to incorporate hyaluronic acid (73.5%), collagen (72%) and retinol (72%) into their future routines. Vitamin C (70%), SPF (69.5%), and peptides (68%) are also high on the wish list. Interest in niacinamide (57%), glycolic acid (57%), and ceramide (54%) suggest that support and gentle exfoliation of the skin barrier remains the best in the mind. Growth factors (44%) and CBD (28%) are gaining traction, with more readers planning to explore profits.
*Source: BeautyEngine Advanced Research, 2025
