Brooke Shields has a rather light-hearted view of experiencing aging and menopause. The actress recently participated in WSJ’s Future of Everything Event. There, she spoke on the panel about building, starting a hair care brand and why she considers it “liberation.”
Shields was launched in 2024 after realising that WSJ had enough brands to suit the needs of women over the age of 40, the group she said she was “the most powerful demographic of beauty.”
“When I started looking where the blanks were, the question they were asking me was, “Isn’t it a product designed and developed for us, what kind of product is it? She said. “And what a lot of them said. I remember they’re hot girls, and (a) all of a sudden they’re just menopause and dependant.
Shields continues to praise women over 40, saying that every woman they meet within that age range is “great” and “there are a lot to offer.” That’s why she thinks she will start as a “care” brand more than anything else. “We believe we are a care brand,” she said. “It’s your turn to take care of yourself.”
The actress added that people often explain that aging is empowering, but that doesn’t stop older beauty consumers from being overlooked. “The empowered words are used a lot, like a magnet on the fridge. But when you actually feel like you’re in this era of your life and you realize you have no attitude,” she said. “You don’t need to make yourself smaller. So why are ideas overlooked when there is expenditure?”
The actress was always open about accepting to get older. In a previous interview, she told Newbeauty that aging involves power, emphasizing the importance of enjoying “just your body.”
“When we started to get into our strength as women, we realised that we should have really enjoyed what it had when we had it all,” she said.
