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As part of a strategic move to increase its digital presence, Prakti Beauty today announced its debut on Amazon, marking the luxury brand’s first partnership with a major e-commerce platform. The clean beauty brand joined Amazon through its prestigious incubator program, which specifically sought out Prakti to enhance the platform’s luxury beauty offerings.
The announcement introduces Prakti’s award-winning skincare collection to Amazon’s vast customer base, and the founders will present Prakti’s award-winning skincare collection to Amazon’s vast customer base during an interactive Amazon Live event scheduled for today, November 14th at 6:30pm ET. ‘s Pritika Swarup takes center stage. During this digital showcase, customers will have the opportunity to engage directly with Swarup as she demonstrates the brand’s innovative products and shares her unique wellness insights.
“Partnering with Amazon is a strategic step forward for Prakti as we continue to expand our reach and influence in the beauty industry,” Prakti founder and CEO Pritika Swarup told NewBeauty. “Over the past year, we have experienced significant growth through key retail partnerships, and with our launch on Amazon, we are able to meet the demand for accessible, results-driven, high-quality skin care. Aligned with our vision to make comprehensive and clinically effective beauty available to more people while increasing the convenience and accessibility of We are excited about this new phase and are confident that Amazon will help us expand our mission and drive Prakti’s growth in a powerful way. I am.”
“With this launch, Prakti plans to bring its skin care to homes across the country, providing customers with products that enhance both beauty and health,” the release reads. “The broad reach of the Amazon platform will not only support Prakti’s expansion, but also enhance the customer experience with fast, reliable shipping and the added ease of seamless shopping.” It comes as consumer demand for premium beauty products through retailers continues to soar.
All of Prakti’s products are now available for purchase on Amazon, maintaining the brand’s commitment to providing innovative skin care solutions while offering customers the convenience of Prime shipping and seamless shopping experience the platform is known for. .
You can purchase Prakti from Amazon storefront here.
