Tiktok is a hub of make-up hacks and application tips. Whether you’re learning how to load brushes on celebrity makeup artist Katie Jane Hughes’ products or coming up with ways to bronze from your favorite creators, there’s always something new. If your Tiktok page is like me, you might come across Shelby Ann (@shelbyannbell) drugstore make-up routine or variations thereof. It consists of all drugstore products and is meticulously layered, making it viral for a hairless filter-like finish.
Tiktok is a hotbed of makeup trends, but Shelby has become bigger. Throughout the platform, users recreate her routines with a trend known as the Shelby Un effects. Each video has a routine and builds the perfect base that resembles Shelby. Still, her original posts continue to dominate. To date, she has received over 500,000 views and over 8,000 comments from all ages who praise her routine. “Really good, and I’m almost 40!” Raves one user. “I need to fine-tune it for my 53-year-old skin, but I love the framework,” says another.
To be clear, this is not a light cover makeup routine. Throughout the video, she transparently points out that the key to creating a perfectly blurred look is a complete covering routine with proper skin preparation. It is essential to moisturize the skin while layering makeup products and finishing with a setting spray. It gives it a long-term filter-like look without a room full of ring lights. Below you can find out some of her viral drugstore routine’s important products.
Products for obtaining the appearance of viruses
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