What is matcha? Why is it popular?
Matcha is more than just a trendy drink you see on Instagram, it’s a highly nutritious green tea powder from Japan. Unlike traditional green tea, matcha is made by finely grinding whole leaves of the shade-grown Camellia sinensis plant. This process maintains the bright green color and maximizes the nutrients you get in every bite.
When choosing matcha powder, look for the highest quality ceremonial grade. It is also important to check if the product has been tested for heavy metals to ensure safety and purity. Matcha traditionally originates from Japan, but regions such as Uji are known for producing the finest varieties. Did you know that one of the ingredients in HUM’s daily cleanse supplement is matcha? We will explain its nutritional power in detail below. Now that you understand the origins of matcha and how to choose the best matcha for you, let’s take a look at all the benefits of matcha.
Benefits of matcha: a treasure trove of nutrients
Matcha’s growing popularity is not only due to its unique flavor. It is also a treasure trove of nutrients. One of the benefits of matcha and its main advantages over coffee is that it has a lower caffeine content (about 1/3 to 1/2 of coffee, depending on the type and amount of matcha), making it less irritating. It gently increases your energy. This makes it perfect for people who want to stay energized throughout the day while reducing their caffeine intake.
However, the real appeal of matcha lies in its nutritional content. Rich in antioxidants such as catechins (particularly EGCG), matcha protects the body from free radicals and supports overall skin health and radiance. Matcha also contains polyphenols, which may reduce the appearance of wrinkles and improve skin hydration and elasticity/firmness.
Matcha nutrients that support skin health
When it comes to skin health, matcha stands out for its ability to nourish from within.
Here are the main nutrients found in matcha and how they benefit your skin.
Antioxidants: Matcha is one of the richest sources of antioxidants, especially EGCG (epigallocatechin gallate), which helps neutralize free radicals that can cause skin aging and inflammation. Helpful. This protective action supports more youthful and radiant skin. Chlorophyll: Matcha’s bright green color comes from chlorophyll, which helps your body naturally detox by removing impurities and helps clear your skin. Vitamin C: Known for promoting collagen production, the vitamin C found in matcha helps maintain skin elasticity, giving it a firmer, younger-looking complexion. L-Theanine: This amino acid promotes relaxation and stress reduction, which may indirectly benefit your skin. Stress is a common trigger for skin problems, so L-theanine’s calming effects may support happy, healthy skin.
How to incorporate matcha into your daily routine
It doesn’t have to be complicated or taste “too healthy” to get all the benefits of matcha. Matcha wasn’t my favorite flavor at first, but now I want to eat matcha every day. The key is to add a touch of sweetness or pair it with sweet foods. There are lots of easy and delicious ways to add it to your routine.
1. Matcha latte (hot or iced)
Start your morning or greet your afternoon with a hot or cold Matcha Latte. Simply whisk the ceremonial matcha with water and pour in your favorite milk. Add honey, maple syrup, vanilla, and a little cinnamon to create a flavor you’ll start craving.
2. Add matcha to smoothie
Blend matcha into your smoothie for an extra nutritional boost. Its earthy flavor pairs perfectly with blueberries, almond butter, and vanilla protein powder.
3. Mix into overnight oats
Looking for a nutritious and easy breakfast? Mix matcha into overnight oats along with chia seeds and a little maple syrup. In fact, Erewhon has an overnight oat chia seed pudding that was so delicious that I treated myself to it this morning.

4. Add matcha and bake
The versatility of matcha is not limited to drinks, it can also be used in baked goods. Add to muffins, cookies, and energy balls for a delicious, long-lasting energy snack. I love matcha, blueberry or raspberry muffins, and white chocolate.
5. Supplement: HUM Daily Cleanse
If you’re looking for a convenient way to incorporate matcha into your skincare routine, try HUM’s Daily Cleanse. In addition to matcha, it also contains skin-friendly nutrients such as chlorella and spirulina, which support detoxification and remove impurities from the skin.
Key points about matcha benefits for skin and beyond
Incorporating matcha into your diet can provide a variety of benefits, especially when it comes to skin health. Rich in antioxidants, vitamins, and amino acids, matcha can protect against skin damage, reduce inflammation, and promote collagen production, making it an essential part of any beauty routine. I am.
By enjoying a matcha latte or adding it to your favorite recipes, you can give your skin the support it needs to glow from within. For an even easier way to harness the goodness of matcha, consider HUM’s Daily Cleanse, which harnesses matcha’s skin-cleansing properties along with other powerful nutrients.