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Eyes took center stage at tonight’s 2024 Emmy Awards, thanks to Charlotte Tilbury’s latest creation, as three megawatt stars — Reese Witherspoon, Ayo Edebiri, and Rita Ora — gave their stamp of approval to the XergerEyes Voluminous Mascara ($29) on the red carpet at TV’s biggest night.
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“The gorgeous and talented Reese Witherspoon is nominated for an Emmy tonight and looks surreal in this black embellished Dior gown,” says celebrity makeup artist Kelsey Deenihan. “We opted for glowing skin, deep brown, bronze eyes and a soft rose-nude lip. The eyes are definitely the focal point of this glamorous look.”
Ayo Edebiri, nominated for Best Actress in a Comedy Series for Bears, also wore the volumizing mascara. Celebrity makeup artist Ernesto Casillas said he used the mascara to complement Edebiri’s dramatic eyeliner, saying, “Ayo’s custom Bottega dress had a beautiful sparkle that I wanted to replicate on her skin and lips. I wanted to play up the black of the print with small, flicked eyeliner on her eyes. The eyes were the focal point of the look against the glowing skin.”
Singer Rita Ora also favored the new formula, turning heads in a vibrant pink dress with a gorgeous feathered cape. XergerEyes Volume Mascara gave her lashes volume and long-lasting lashes, completing her old Hollywood glam look. The singer attended the ceremony to support her husband, Taika Waititi, who was nominated for executive producing Reservation Dogs.
From Witherspoon to Edebiri to Ora, the new mascara certainly lives up to its word-of-mouth reputation and has become a red carpet must-have.