FAQ
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How to test and review products
We always work with different testers in the makeup field, but when it comes to hair care products and tools, for example, it’s a different story. While some hair products can be used to suit a variety of textures, lengths, curl patterns, thicknesses, and colors (both natural and unnatural), they are often made with a specific consumer in mind. Many are formulated to address concerns (dandruff, breakage, brittleness) or work best on specific hair types (4C curls, wavy hair, gray hair). For example, you wouldn’t want to pick up a purple shampoo that was only reviewed by people with auburn hair, or a diffuser that wasn’t tested by people with curls, right?
We also enlisted the help of multiple editors, writers, contributors, cosmetic chemists, and makeup artists with varying experience in researching and using these products to review the best Nordstrom Anniversary Sale. Testers considered performance across four main categories: effectiveness, texture, experience, and formula. For more information on what our report includes, please visit our full review process and methodology page.
Our staff and testers
Beautiful items are purchased individually. You might be looking for a face cream to combat stubborn dryness or a new nail product to add to your Sunday self-care routine. You may simply be looking around for the latest products to hit the hair market. No matter what you’re looking for or what your personal needs and concerns are, Allure wants to guarantee you’ll love everything we recommend in our stories. To achieve that goal, we believe it is essential to have a diverse team of writers and editors, as well as a wide range of external testers and industry experts that we engage on a regular basis.
After all, can you really say that a skin care product is “best” for people over 50 if the only testers whose opinions were solicited were those who haven’t yet reached the age of 30? Can you honestly think that a high-end diffuser that has never been tested on curls is worth your hard-earned money? We are proud that our staff spans a wide range of ages, skin colors, hair textures, genders, and backgrounds. That means you can get a fair review of every beauty product in your beauty closet.
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