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Celebrity hairstylist Laura Porco’s Instagram grid has become a hub for hair inspiration. Filled with stunning shots of her work on stars like Hailee Steinfeld, Gigi Hadid, and Laila Moss, it’s the kind of effort that keeps her clients (and her followers) coming back for more. She shows off her gorgeous style in the photo. Now we can access Porco’s expertise in a whole new way. She expanded her expertise with her eponymous hair care line, Lola Porco Los Angeles, now available at Target stores nationwide.
The debut collection includes four shampoo and conditioner duos, each targeting specific needs. Our products include a moisturizing line containing shea butter and hyaluronic acid, a color protection series containing wheat protein and jojoba oil, a repair-oriented set containing keratin and collagen, and a volume up duo containing macadamia oil and collagen. . We also have a leave-in conditioner that supplements your moisture line and a mask that can be combined with the Color Protect Collection.
Ahead, we sat down with Porco to learn more about the inspiration behind Lola Porco Los Angeles, what makes it different from other hair care brands, and everything else you need to know about this exciting launch.
Congratulations on the launch of your new hair care line! What gap in the market do you hope your brand will fill?
thank you very much! Honestly, I’m a big believer in the power of mass-produced goods and the idea that you don’t have to compromise or feel shame about buying something that’s affordable. People feel the need to downplay their choices when it comes to mass-produced goods, as if luxury and affordability cannot coexist. My goal is to change that narrative by creating a brand that offers a premium experience at an affordable price. I think that space is still underutilized, and I’m excited to fill a gap in the market.
Has creating a hair care product line been a long-standing goal for you? How long has this project been in development?
absolutely! Throughout my career, I have had the opportunity to work with and try so many different hair care brands. Over time, I’ve gained a clearer perspective on what works, what doesn’t, what feels too expensive, and what doesn’t live up to its promise. That experience really shaped my vision for this line. It’s about bringing all these insights together to create something really special. This project has been in the works for over two years, so we’re very excited to have finally reached this stage.
Did you face any challenges along the way? If so, how did you overcome them?
Hurdles are a natural part of any creative process. One of the biggest challenges for me was finding my footing in terms of the brand’s visual identity and overall presentation. Putting my name out there in such a big way was definitely a change for me, especially since I’ve spent most of my career working behind the scenes. Stepping into the spotlight was both exciting and scary, but I’ve accepted it as part of the growing process. Thankfully, I had incredible support along the way, which made these challenges more manageable.
Why was it important to you to make this line economically available?
Accessibility has always been a top priority for me. With so many products on the market, we wanted to create something that everyone could buy with confidence, something that everyone, including their families, could afford. I like the idea of being able to add it to my list as part of my daily Target run without having to splurge or think about price. It’s about providing people with quality experiences that don’t feel out of reach. We want you to feel confident knowing that you can have great hair without sacrificing your budget or your joy in the process.
Have you used it on your celebrity clients yet? If so, what was their feedback like?
Yes, I have used it for many clients. What’s really rewarding is not having to constantly tell them what I’m using. When you apply a spray or leave-on, you’ll naturally start to get feedback: “What’s that smell?” “That packaging looks nice, what is it?” It was amazing to see such an organic response. The feedback has been overwhelmingly positive, and hearing people absolutely love this product without any prompting makes us feel so proud of what we’ve created.
Who is Lola Porco Los Angeles’ customer? What does she prioritize when buying products and caring for her hair?
Lola Porco Los Angeles’ clients are just about everyone. I currently live in Los Angeles, but my roots are in Ohio and I spent nearly a decade in New York. That journey has given me a unique perspective on the fusion of different lifestyles and price points. I’ve always considered myself a “popular girl.” I understand the value of accessibility and believe that luxury does not necessarily mean exclusivity. The brand wants to offer the best of all worlds, combining the lofty vibes of New York and Los Angeles with the practicality and relatability of the Midwest. Whether you’re splurging on designer pieces or budgeting as a student, it’s important to create something for everyone. No matter your lifestyle, you should have access to products that make you feel good, look good, and have great hair. Accessible luxury round-the-clock experiences are at the heart of everything I create.
Please tell me more about the packaging! It’s unlike anything you’ve seen before.
Not only beautiful, but also practical. We designed it not only to look great, but also to fit seamlessly into your shower space. You can place it on a shelf in your shower or in a caddy without it being bulky or taking up too much space. Along with great scents and thoughtful formulations, it’s details like this that add the perfect accent to your daily routine. I’m really proud of its balance of form, function and experience.
