SHEGLAM makeup that you can’t live without

SHEGLAM products have rapidly spread since the brand’s launch in 2019. This product is an NB100 winner, a TikTok staple, and the secret to long-lasting makeup that stays put. And that’s the spirit of the season of gratitude. So we’re shouting out our favorites from SHEGLAM’s vast roster. Keep reading for all the brand’s beauty secrets to perfect your brows, perfect your cheeks, keep your makeup on, and plump your lips.

From big things to even bigger things

It’s no secret that SHEGLAM started as part of SHEIN. With an independent business and massive popularity explosion, this makeup brand is completely self-sustaining. There’s a reason why makeup setting sprays and under-eye brightening powders are so popular. And definitely, its price is a plus.

@workworkwork742 SHEGLAM sunburst glow mixer set. Sparkling gorgeous @SHEGLAM @NewBeauty Magazine ♬ So this is love – soft girl aesthetics

SHEGLAM leverages automated processes to offer beauty products at affordable prices. Approximately 80% of production is automated, resulting in significant savings throughout the chain. According to brand founder Sylvia Hu, automation will also allow the brand to enhance quality testing. SHEGLAM products undergo 12 independent quality tests, including tests on a variety of skin tones.

NB100 and above

This year, NewBeauty looked at all the amazing brands that have recently joined the beauty community. With so many great new products and iconic beauty moments, we got to work and carefully compiled a list of the top 100 new beauty brands. They are innovators in the field, bringing new technology, affordable high-performance products, and trend-setting aesthetics to the forefront.

SHEGLAM earned this honor not only for its explosive popularity, but also for its consumer-driven innovation and unparalleled product catalog.

SHEGLAM products you can’t help but use

1 / 11

Available in 14 gorgeous shades, from dusky rose to sunny nude, this super viral liquid blush has a chic gel-to-cream formula for a highly pigmented, smooth finish.

2 / 11

This setting spray is no joke. It has 16 hours of staying power and a matte finish that lasts all day. We’re all about the 15-second dry time, which instantly mattifies skin and locks makeup in place.

3 / 11

The perfect duo of moisturizing pressed powder and oil-absorbing loose powder. It is made to set and finish under eye makeup and mattify the skin. This gorgeous lilac brightening duo smoothes skin, fills in fine lines and absorbs excess oil.

4 / 11

Available in 12 shades, this heavy-duty gloss gives you juicy, gorgeous lips without the sting of traditional plumpers.

5 / 11

Get the microbladed look without the hassle thanks to this super easy brush and dip. The liquid pigment creates a matte finish, and the angled brush creates a fluffy and gorgeous brow.

6 / 11

This two-in-one mascara is a hot topic, and it’s colorful and super trendy. Burgundy’s deep rouge is a favorite for achieving the look of your favorite red wine this fall.

7 / 11

This blendable, long-wearing liquid bronzer instantly warms up your look and gives you the sensual effect we love.

8 / 11

Available in clear candy cane scent and tinted strawberry milk, this shea butter formula provides instant soothing care for dry and chapped lips.

9 / 11

Available in 37 shades, this medium coverage foundation delivers hydration and a sexy glow. It’s lightweight and won’t clog your pores!

10 / 11

Using complementary shades, this glossy lipstick and liner duo makes it easy to create the perfect lip look. It has an attractive finish with a moist shine.

11 / 11

Wear this shimmering pearlescent high-gloss blender alone, mixed with foundation, or under or over foundation for a nourished, sun-kissed look.