Just do a quick Google search for “Is Sun-In back in style?” Pull out headlines from last month, last year, and the past 10 years.
We don’t want to hear complaints that the pastel nail trend that’s transitioning us from spring to summer (we’ve seen it on Taylor Swift, Emily
Dua Lipa is looking to the animal kingdom for nail inspiration, bringing back mid-2010s mani trends in the process. While tortoiseshell hair accessories are everywhere
terracotta If you’re afraid of orange lipstick, you’re not alone. Despite being an implicit colour for autumn, it is not exactly the ideal lip shade.
While planning my fall make-up mood board, I probably scrutinized and inspired Pinterest and Tiktok. From wine shades and berry lips to cafe colours and
The K-Beauty brand is constantly causing stirring online, but few have ever had the success of Medicube. During 2025, the brand offered one viral product
Future Chrome was everywhere in the late 90s and early 00s, from Basta Rymes and Janet Jackson’s “What’s It’s It Gonna” music videos to Britney
From jacquet masu to jelly cats, perfumes and prebiotic sodas, fruits are trending in all areas of culture. It’s no surprise that fruit-themed nails continue
In 2022 I declared myself about the trends in nostalgic beauty, and worried that the aesthetics of the decade would be defined only by reference
With so many major trends and mistakes out there, it can be hard to keep up with the hype. That’s where we’re coming in! We
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