Bath & Body Works has been teasing fans and followers to no end, and now the news is finally out. Today, July 6, the popular body care brand announced the launch of its new Fruit Fusion collection, with Hilary Duff spearheading the campaign and serving as its creative partner.
“We needed to show the world that in some ways the brand is changing and rekindling,” Veronique Gabai-Pinsky, Bath & Body Works’ chief brand and product officer, told Glossy about the partnership. “Today, this brand stands for not only joy, but also care, good mood, and confidence. And we believe Hilary was all of these things, and she’s having that moment now. It’s been 18 years since she’s toured. She’s returning to the public’s ears and hearts in a big way.”
The Fruit Fusion collection spans body and shower care, including body washes, body mists, body lotions, body creams, lip oils, and the newly introduced pocket spray hand sanitizer. There are also playful fruit-shaped coin purses designed for each of the four scents: Berry Bliss, Tangerine Twirl, Watermelon Whirl, and Banana Blend.
Full disclosure: Bath & Body Works generously sent me this collection to test. I was initially skeptical that another fruit-inspired launch would feel different, but not this time. The new Pocket Spray Hand Sanitizer ($5) can be paired with a cute summer camp-inspired wristlet carrier and was clipped onto a weekender ahead of a Fourth of July flight trip. Each product is also decorated with small removable fruit charms that can be reused elsewhere, along with silicone details that give the packaging a more tactile and playful feel.
I’m especially obsessed with banana blends. Banana Laffy A body care scent similar to toffee. It’s sweet and nostalgic, but fresh enough that my 31-year-old mom doesn’t feel silly wearing it. Body wash is my favorite way to use it. It lathers beautifully, cleanses and moisturizes the skin, and can also be used as a shaving cream. A little goes a long way, so it’s an easy way to turn your regular shower into a treat.
The same goes for the remaining rows. Whether it’s a gift for a loved one or a treat for yourself, fruit fusion is worthy of your attention. Duff clearly agrees with this. Shop my tried-and-true favorites below.
Shop Bath & Body Works Fruit Fusion Line
Bath & Body Works
Banana Blend Moisturizing Body Wash
Buy now – $19

Bath & Body Works
Berry Bliss Pocket Spray Hand Sanitizer
Buy now – $5



