Brad Pitt’s foray into skin care has literally just found new runway. Beau Domaine, the luxury longevity-focused skincare line that Pitt co-founded with France’s Perrin winemaker, is now offering jet-setters a taste of the brand at 35,000 feet on board all business class on La Compagnie’s transatlantic flights.
From July this year, passengers on Paris-New York, Nice-New York and Milan-New York routes will have Beau Domaine skincare included in their in-flight amenity kits, starting with hand cream and lip balm.
The brand leans directly into the winemaking tradition of the Perrin family. The family has been farming their Provence vineyards organically since the 1950s and biodynamically for decades. Its formulation is based on the same terroir and grape origin research and is the basis of the wine’s reputation, built over five generations.
Behind this formula is over 20 years of research by two experts. Professor Pierre-Louis Teissedre, an expert on phenolic compounds found in grape vines, and Professor Nicolas Levy, a geneticist who studies progeria, a rare disease that causes accelerated aging. Together, they developed two patented ingredients, GSM10 and ProGR3, designed to combat oxidative stress and target 11 of the 13 mechanisms associated with skin aging.
Both companies frame this partnership as a fusion of French values. Christian Vernet, CEO of La Compagnie, said the airline was attracted to Beau Domaine’s alignment with its commitment to elegance and authenticity, and said it was part of its efforts to make the in-flight experience “a benchmark for modern sophistication.”
Beau Domaine co-founder Marc Perrin echoed that sentiment, noting that the partnership also has personal weight, calling it a “natural bridge” between France and the United States, which are central to the brand’s story.
The move continues Beau Domaine’s expansion beyond retail shelves and puts Pitt’s skin care business directly in front of luxury travelers who frequent some of the most competitive transatlantic routes in the sky. For La Compagnie, a 100% business class boutique airline known for elevated personal touches such as lie-flat seats and chef-driven menus, this partnership provides a new way to differentiate not just the destination, but the journey itself.
